Parents sitting on a park bench, looking at social media on a tablet with a baby carriage near by.

Facebook, Instagram, and TikTok are three popular social media platforms that have shown significant relevance in adoption. Here’s an overview of how each platform can be utilized in the context of adoption:


Facebook is a versatile platform that offers various features for adoptive families and birth parents to connect and share their adoption journeys. Facebook allows users to create personal profiles and pages dedicated to adoption, where families can showcase their stories, photos, and updates. Adoption support groups and communities on Facebook provide a space for individuals involved in adoption to seek advice, share experiences, and offer support. Additionally, Facebook’s extensive network and advanced search options make connecting with birth parents and adoption professionals easier for families. The platform’s messaging system enables direct communication, facilitating ongoing dialogue and relationship-building between families and birth parents.


Instagram‘s visual nature makes it an ideal platform for adoptive families to showcase their adoption profiles creatively. Families can share photos and videos that capture their journey, milestones, and daily life. Instagram’s use of hashtags allows families to reach a broader audience by incorporating relevant adoption-related tags. The platform also offers features like Stories and Highlights, which enable families to share real-time updates and create curated collections of adoption-related content. Instagram’s direct messaging feature allows for private conversations, making it a convenient means of communication between adoptive families and birth parents.


TikTok‘s unique video-based format provides a dynamic way for adoptive families to share their adoption stories and connect with birth parents. Families can create short, engaging videos that highlight their personality, values, and aspirations as adoptive parents. TikTok’s algorithmic nature promotes content discovery, potentially reaching a wider audience and increasing visibility for adoption profiles. The platform’s interactive features, such as duets and comments, foster engagement and allow for dialogue between families and birth parents. TikTok’s user-friendly interface and trending challenges also offer opportunities for families to participate in adoption-related campaigns, raising awareness and promoting positive adoption narratives.

While these platforms offer significant opportunities, it is important to approach their use in adoption responsibly and ethically. Families should consider privacy settings, respect birth parents’ boundaries, and adhere to adoption laws and regulations.

Continue on with this course to learn more about these individual platforms.